Leading IT solutions consultancy ramsac today announced it will be running a free seminar looking at how to make the most of digital marketing and online social media opportunities for businesses. The event is being held on Tuesday 3rd November, from 5pm at ramsac’s offices in Godalming, Surrey.
“Figures suggest that the average SME has 30 prospects, at any one time, which it could reasonably expect to do business with in the next six months – so it is vital to have a customer communication strategy to target these prospects, especially during challenging times” said Robert May, Managing Director and founder of ramsac. “It’s essential to investigate the best ways to foster ongoing and potential relationships with prospects and clients, to remind them of your credentials, capabilities and expertise. Digital Marketing can offer an exciting range of innovative and results-focused ways to achieve this.
“As IT specialists and consultants ourselves, ramsac is acutely aware of the changing media landscape. Many businesses are migrating from the traditional channels of communication, such as print, and are now focussing on the online equivalents, social media websites and online forums – as well as established corporate websites. To make the most of these and to safeguard your reputation, it is essential to plan for your communications in these mediums in much the same way that you would for any other corporate communications strategy and preserve the overall consistency. A good example is that 60% of people who use the popular social networking Twitter only use it once. However, if a business were to do this it would present to the public a failure in communications consistency, which would potentially be detrimental to the company image.”
The seminar will provide an overview of the key considerations for businesses in planning digital media strategies. Subjects covered will include the use of ‘Pay Per Click’ online advertising, how to make the most of Internet search engines such as Google, the best ways to make the most of social media such as Twitter, Facebook and LinkedIn and Viral Marketing – which uses the freedom and wide scope of the Internet to present your business using interesting, but less formal methods. The seminar will also focus on ways to find communication channels that reach the right people, whilst offering a good return on investment.
To attend the free workshop and learn more about the digital and social media options available to companies today, please contact Mel Wilcock on 0844 225 1600 or register at www.ramsac.com/seminars.