Posted on July 23, 2018 by Simon Williams
Well, California for now…
The law officially known as AB 375, was unanimously passed last month and will be enforceable from January 2020.
CCPA is largely based on GDPR and despite huge opposition from tech giants, it has found substantial support in California due to consistent large scale data misuse from the likes of Facebook, Equifax and many others.
Below are some of the rights consumers will have under the new law:
Yes they really, really do need it…In fact much more than we needed GDPR.
This chart shows just how much data is stolen in the US compared to other highly targeted countries.
The final item on this list regarding ‘Private right of action’ could be a particular bone of contention given the hugely litigious culture in the USA.
The so-called ‘Ambulance Chasers’ may find themselves a lucrative new source of revenue!
With California now leading the way, all states will be forced to take a position on data privacy, even if that position is to do nothing.
The problem here is that in theory, if each state chooses different rules, you could end up with 50 different data privacy laws…
…Imagine 50 different variants of GDPR!
It’s too early to say – At the very least, if you have clients in the US you will find yourself having to be aware of the applicable rules and any conflict with GDPR.
Stay tuned for more information!Get in touch for advice on keeping your business GDPR compliant